A new survey conducted by Anonymizer suggests that individuals may not know how to protect their privacy online. Most respondents were nervous about identity theft, privacy, and computer viruses. 36 percent of respondents believed their identity was secure online. However, less (28 percent) believed their identity was secure on a mobile device.
Advertising played a role in the survey as well. 85 percent were aware they were being profiled by advertisers; 85 percent were aware that cybercriminals were tracking them without their knowledge. The biggest part, according to the article, is that a majority of respondents thought that a firewall would protect their privacy or anti-virus software would protect their identity. The best course to take is a healthy dose of skepticism, however. User education can prevent social engineering and phishing scams.
I thought that this article was applicable even though it references a survey of individuals. Many small businesses must be in similar states of understanding when it comes to online privacy. Information can be easily accessed online with the right situation, and I think that this survey helps to put that in perspective. Being aware of how data moves on the internet can be beneficial to any company.
The article is located at: PC World.
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