One of the larger growing technologies that businesses are relying on is videoconferencing. Because traveling is expensive and time-consuming, a video-chatting with clients is sometimes preferable. It allows for face-time discussion that phone calls and emails can't replicate; despite occasional technical pitfalls, clients might favor the video conference.
The article I read from took two different accounts of the trend; one person used video conferencing often and the other didn't.
Not only allowing for face-to-face time, videoconferencing can help to save money, break into international markets, and as a way to compete with larger businesses. Because there's a greater feeling of connection with other branches of the business, it allows for expansion.
The main failing seemed to be technical difficulty. Emails and phone calls always work, but taking the time to set-up a video conference could be lengthy. These technical problems could manifest in fuzzy audio quality, bad connections, and the need to reboot.
Similar trends exist in web-based conferencing, such as GoToMeeting, and sharing websites, like Google Docs. As reliance on these kinds of services grow, businesses will find it easier to expand and pull clients from other areas than out of their immediate surrounding region.
The article is located at: http://www.entrepreneur.com/article/217438.
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